If you have not optimized your website as per the
search engine guidelines and user friendly, your success are minimized.
We have mentioned below some important tips through
which you can optimize your website as per the search engine guidelines and
user friendly.
1. Webpage Content:
Content is king and plays vital role for every
website. You need to update first business and keyword oriented (which keywords
you want to see in the Google organic search result) webpage content on the
website.
So, what is considered good webpage content?
Avoid Duplicate Content: your website should
not be copied from the other website which is not good and against the search
engine guidelines, your website might penalize or sandboxed by the Google. You
need to update only useful and unique content.
Keyword Density: For a Webpage, keyword density should not be more keyword oriented because
this might be the cause of penalty. If your website is having approx 400 words then
keyword density should be 2-3%.
Keyword Proximity: Keyword proximity means refer
to the distance between the search terms for individual keywords. The
percentage of keyword proximity should be also between 2-3%.
Keyword prominence: This refers to phrase within web page content. You can use keyword
prominence in the header section, Meta tags and starting paragraph of a
sentence.
2. Meta Tags:
Meta tags are also one of the crucial and very
important parts for the website. Meta tags are snippets of text which is not
showing on the webpage itself, this describe about webpage content. Meta tags
are divided into 2 parts i.e. Meta Tile and Description.
Title: Each and every page should have unique and
keyword oriented title that will help for both user and search engine to
understand that what is page about. As
per the new search engine guidelines, Meta title length should be between 50-60
characters.
Description: As per the search engine guidelines Meta description length should be
between 150-160 characters and unique for each page.
3. Image Optimization:
Image is important for the website through which
you can describe about your services. As Google can’t read images, so we need to
optimize the images with the suitable ALT tag and Title tag to understand what
the image about?
Shared below example of images optimization:
For example, if you have an image of website
development then images optimization should be like this.
<img src="/images/web-design.jpeg" alt= "Web
Development Services Company " title= "Website
Development" >
4. URL Structure:
The URL structure is an important part of on-page
SEO (Search engine optimization). Search engine prefers only static and short
term URL structure which is good for every website. We have mentioned below
some points which is important before creating any internal pages.
URL Length: URL length should not be more
than 100 characters’ as mentioned below example.
Wrong: www.abc.com/looking-for-the-best-and-affordable-web-design-services-company-in/
Right: www.abc.com/web-design /
Hyphens in URLs: Avoid using underscores
between the words in an URL. Using
underscores is not good and against the search engine guidelines. Use always
hyphens which good and search engine friendly.
For example:
Wrong: www.abc.com/web_design_services /
Right: www.abc.com/web-design_-services /
5. Internal Linking
Optimization:
Internal linking optimization through anchor text
is also matters because this is important and useful for both SEO and user point
of view.
Also, it’s a good way to tell search engine that
which is your important pages. Every website has lots of important pages than
others; you can get the benefits for your important pages through this way.
We have mentioned below some important tips for
internal linking optimization.
- Do not use more keyword oriented anchor text within webpage content
- Internal liking should useful and user friendly
- No more than 8-10 links within a webpage content (it’s my personal opinion not based on search engine guidelines)
6. Page Speed/Loading Time:
If want to see your website to perform well in organic search result
website page speed/loading time also matters. As per the new search engine
guidelines website loading time should be between 1-2 second.
You can check your website page speed through Google page speed insights tool which is free
tool to analyze the website page speed grade.
7. Mobile compatible Website:
Now a day’s nearly 60-70% organic traffic coming
from mobile or tablet devices. So, it’s very important that your mobile should
be mobile friendly. You need to avoid
common mistake. Kindly read shared below link described by the Google.
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